I was blissfully flipping channels on my TV last weekend when I came across a commercial in particularly poor taste (and what can only be deemed a new mutation of age-old social stigma.) What I found particularly depressing was that three intelligent, talented and seemingly educated movie stars had no dilemma at all propagating the idea that getting fair skin is the obvious solution to all of life’s problems (even infidelity!)
(Here’s the teaser trailer)
After the movie-trailer teasers for “Kabhi Kabhi Pyar Mein” we finally see what all the fuss was about, so picture this: (video coming soon)
So picture this: Saif Ali Khan and Priyanka Chopra say a tearful goodbye (in good all soul-stirring filmy fashion) cut to three years later when a glitzy magazine cover reveals that Saif has (rather unceremoniously) married a fairer maiden – Neha Dhupia. Of course the erstwhile lovers cross paths on the street one day and Saif appears momentary remorseful while Priyanka slinks away – gloomy complexion and all. It gets worse; Priyanka then happens upon a store window announcing a tantalizing new fairness cream to the rescue. Actually forget fairness, there’s no sugar-coating it this time, the product is blatantly called “white beauty” and basically you can choose between “pale-white” or “pinkish-white.” Back to the commercial: as we catch a glint in her eye we’re left with the sure knowledge that this saga will inevitably be continued. Now whether she gets him back or dumps his sorry ass are we really ok with the message that what matters most is the colour of her skin? Scary.